People in the U.S. are becoming increasingly aware that their personal data is being shared in ways they never imagined as companies like Facebook, Uber, Safeway and Target are tracking and selling their personal information on a regular basis.  Many people feel helpless in stopping companies from sharing their data.  A coalition located in Oakland, California, right in Silicon Valley’s backyard, believes it is high time for people to have more control over their own personal data.  The coalition has authored a proposed California ballot initiative expected to be on the ballot in November of 2018, the California Consumer Privacy Act of 2018.  Some are comparing the proposed initiative to the European Union’s General Data Protection Regulation, or GDPR, as the initiative’s goals are to protect individuals’ private information and to give users greater control over how companies use their personal data.

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